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Any Press Is Good Press - Ask Sarah Jessica Parker
By Traci Vanover

Love her or hate her, you have to give props to Sarah Jessica Parker.

Maxim has named Parker the "Unsexiest Woman on the Planet," according to this morning's featured headlines at CNN. While I must admit I have never been a huge fan, I did think that this moniker was rude and harsh.

On the whole planet? C'mon! There are so many other names that spring to mind...Leona Helmsley, Maxine from Hallmark® cards, my old boss...?

That said, I had to read the rest of the story.

It isn't surprising that stories like these dominate the headlines -- but when they do, I often watch with interest to see how the affected parties react. While it may only prove who has the best "crisis publicist," it also provides reinforcement for the old adage, "any press is good press."

Parker seems to have weathered this recent blow with grace and savvy. She makes no apologies for not being a silicone-filled, Botox-treated beauty; and readily admits that she may not be the ideal woman for Maxim readers. In so doing, the entertainment shows are all abuzz that she represents the "every woman," and are applauding her for her stance on defining beauty by her own standards. It's hard to believe that this is the same woman that many in the well-heeled crowd were lauding as a fashion icon in Manolo's just a few short years ago.

So, here's the bottom line. Not exactly a banner day for Sarah Jessica on the sex-appeal front; however, she is still managing to be the talk of the entertainment shows, and in a very positive way.

She may still wind up as a punchline on Leno this evening, but this too shall pass. In the meantime, she just got some face time on the networks, courtesy of Maxim.

Take the headlines where you can get them - and while it isn't fun having to suck on a lemon headline, rest easy knowing you can turn it into lemonade with a bit of savvy. Besides, that pucker is still cheaper than Botox.

Traci Hayner Vanover, The Promo Diva(R), is the publisher of Create the Dream magazine, http://www.createthedream.com and the president of Market Outside the Box Trade Association, http://www.marketoutsidethebox.com She also works with private clients as a publicist, copywriter and consultant.

Article Source: http://EzineArticles.com/?Any-Press-Is-Good-Press---Ask-Sarah-Jessica-Parker&id=1067391

 

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